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Here’s what our customers are saying about the UK’s best national ‘Cremation Services’ provider
At Aura, our commitment to caring for families is at the heart of everything we do.
That’s why receiving a great review is more than just feedback—it’s a testament to the dedication we put into our work.
We’re proud to be the highest rated national ‘Cremation Services’ provider on Trustpilot, with an overall rating of 4.9/5.
Discover what our customers are saying below.
“From the first contact, everyone was interested, sympathetic and helpful – not promoting their services, but assessing the circumstances of my family as we prepared for the inevitable with my aged step-father. When the time did come, I was prepared by Aura beforehand what to do.”
“Very kind and understanding staff. I was always contacted by the same person, who went out of her way to answer all my questions and to make sure that everything ran smoothly. I can’t thank her enough. The cost was very reasonable and I was kept informed throughout the whole process.”
“We have just bought two policies with a wonderful advisor called Jimmy. He was really respectful not pushy at all and helped us to understand the procedure. The company were very quick and efficient to sort everything out. We can certainly recommend this company.”
Being family-run isn’t just part of our story—it’s at the core of everything we do. Paul Jameson founded Aura after his own difficult personal experience. Understanding the challenges our customers face, he created Aura with genuine care and compassion at the root of our company. We deliver quality customer service as this is exactly what we would want for our own families.
With Aura, you’re not just another customer. Being family-sized allows us to offer a more personalised approach. Our dedicated team works closely with every person who turns to us, ensuring you receive our full attention and care. We’re here to provide you with the best possible support, tailored to your unique situation.
Aura’s funeral plans are thoughtfully designed to ease the burden on those left behind. Our pricing includes all the essential services needed for a direct cremation, ensuring your family won’t have to pay a penny more when the time comes.
You can trust us to take care of your family. Our team of experts in funeral arrangements and end-of-life matters will be by your family’s side every step of the way. From handling paperwork to providing grief support, they are committed to supporting the people who matter most to you with care and compassion.
We stand behind the quality of our service with a money-back guarantee. If you’re not completely satisfied with your experience with us or your prepaid funeral plan, you can cancel at any time and receive a full refund with no hefty fees or hidden charges. Your peace of mind is our priority.
Aura ensures that your investment is protected. The funds for your funeral plan are safely held in an independently managed trust, giving you peace of mind. We’re also backed by the Financial Services Compensation Scheme, providing an extra layer of security.
We’re honoured that our dedication has been recognised by several awards. We’ve received awards for our exceptional service, compassionate care, unwavering compliance, and comprehensive security. You can explore these accolades below.
The ICA Compliance Awards recognise and celebrate compliance and financial crime prevention teams. The independent award scheme promotes best practices within compliance, aiming to inspire, educate and enable the international compliance community to give consumers the best outcomes.
As an FCA-regulated provider, we understand the importance of maintaining the highest levels of compliance in all business practices. Every process and procedure implemented at Aura is led by the best interests of our consumers.
It was Aura’s Compliance team that won the ICA’s ‘SME Compliance Team of the Year’ Award in 2024, an achievement that underscores the tireless efforts of our team in ensuring that our processes remain amongst the best in the industry.
Fairer Finance is an independent research and ratings agency. They are dedicated to empowering consumers with the knowledge they need to make informed decisions about financial services. They also strive to inspire financial services companies to better serve their customers.
We are immensely proud to be the only prepaid direct cremation plan provider recognised with two five-star ratings by Fairer Finance. This recognition from a respected independent consumer advocate highlights our commitment to fairness and transparency, especially when it comes to a decision as significant as a prepaid funeral plan. It is our promise to uphold this transparency for all families considering Aura’s services, whether they are needed now or in the future.
Funeral Solution Expert conducts independent consumer research and reviews markets to ensure that consumers are getting confident and fair value outcomes. They also work with other independent consumer sites such as Fairer Finance, Money Saving Expert and MoneyHelper, and deliver their insights through the media via reports, ratings and consumer guides.
As a business that advocates so strongly for fairness and transparency in the funeral services industry, we are honoured that the team at Funeral Solution Expert have awarded our prepaid funeral plans with a five-star rating.
Trustpilot is a customer review platform that is available to everyone, where they can share their genuine experiences with a business or provider with other potential customers.
As a family-run company, we understand the gravity of choosing a funeral services provider, whether you’re in need of these services now or in the future. We have learned from many of the families that we have supported over the years that reading about the experiences of real customers can be a great comfort throughout that process.
This is why we actively invite all of our funeral planning customers to share their experiences on our Trustpilot page, so that those considering our services have a full, unbiased view of our customer service.
Our brochure includes all the details you need surrounding our prepaid direct cremation funeral plans.
Get your free brochure sent by email or First Class post by clicking on the link below.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.